COULD Instagram bring back one of its most beloved features?

bridgette
Written by Bridgette Weller Brown
on 25 Feb 2020

Cast your mind back to pre-2016. Instagram’s logo paid tribute to iconic Polaroids with its swanky retro brown and cream camera, featuring the quaint rainbow stripe. It was the stuff of legend for social media users everywhere.

Polaroid with Caffeinate Instagram Page

Instagram’s logo paid tribute to iconic Polaroids with its swanky retro brown and cream camera, featuring the quaint rainbow stripe. It was the stuff of legend for social media users everywhere.

When you scrolled your Instagram feed from top to bottom, it would show you the most recent content from the profiles you followed.

When 2016 actually hit, it signalled the beginning of change for the ever-growing social media platform.

Instagram would not only change its logo but on March 15 that year would also remove the token chronological feed in favour of an algorithm that changed the way people saw content. The move received significant backlash from Instagram users across the globe.

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You weren’t seeing the newest posts at the top of your feed anymore.

Many factors determined what content you would see; who was paying to promote their posts? Which profiles was someone engaging with most? People had to get creative with their social media strategies to increase their chances of being seen on their followers’ feeds.

Well, fast forward to 2020 and the chronological feed COULD be making a comeback.

Okay, maybe not completely. While we will likely never see a return to the chronological feed we all once knew and loved, we may be getting something similar.

How do we know this? Well, a new ‘Latest Posts’ feature has been found in the app.

Jane Manchun Wong new Twitter feature
No doubt this will help users catch up on what they’ve missed from accounts they follow.

Alexandru Voica, EMEA Tech Communications at Facebook (the parent company of Instagram) said that Instagram had “no plans to test or launch at this time.”

The feature leads new users to a feed that will show the most recent content from accounts that they follow with the message: “Welcome Back! Get caught up on the posts from [names of accounts you follow] and X others”.

So what do Instagram themselves have to say about it?

Alexandru Voica, EMEA Tech Communications at Facebook (the parent company of Instagram) said that Instagram had “no plans to test or launch at this time.”

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