Instagram Takes on TikTok with New Feature 'Reels'

Instagram Takes on TikTok with New Feature ‘Reels’

bridgette
Written by Bridgette Weller Brown
on 06 Aug 2020

Instagram has just dropped Reels; an alternative platform for short-form video content to TikTok.

Image shows how Instagram Reels is going to look.
(Credit: Instagram)

‘Reels’ allows its users to record 15-second multi-clip videos with audio effects and new creative tools. Anyone can create and share a video.

It is launching with a variety of creative editing tools including, Audio, Timer and Countdown, AR Effects, Align and Speed.

So, what does this mean for small businesses?

Instagram Reels can be shared to a dedicated space via the Explore page, meaning your content has the ability to be seen by a wider audience.

When sharing reels featuring specific audio, hashtags, or effects, your reel may also appear on dedicated pages whenever someone clicks on that audio, hashtag, or effect.

(READ: How To Create Awesome Content that’ll Win Customers)

Image shows what Reels is going to look like within Ins
(Credit: Instagram)

Some Reels will also have a Featured label.

Featured Reels are a selection of reels chosen by curators at Instagram to help Instagram users discover original content.

So what do you think? Let us know in the comments down below.

(READ: Caffeinate Digital’s Winning Point of Difference)

We want to hear from you! Follow us on LinkedIn, Facebook and Instagram to keep up with us, get our notifications and start a conversation!

Mail Icon Notification Icon
Get the latest and greatest.

Direct to your inbox.

No spam. Only the good stuff.

Leave a comment

Your email address will not be published. Required fields are marked *

Free Instant Website Audit