Marketers everywhere are celebrating. TikTok has announced that it is now 'open for business' with a new platform titled TikTok for Business.

TikTok Launches TikTok for Business

bridgette
Written by Bridgette Weller Brown
on 30 Jun 2020

Ever considered using TikTok to expand your business?

Well, now you can.

Marketers everywhere are celebrating. TikTok has announced it is literally ‘open for business’ with a new platform titled TikTok for Business.

The announcement marks the latest addition to the short-form video-sharing social networking service, with TikTok for Business poised to offer brands and marketers a meaningful way to connect with the ever-growing TikTok community.

Let’s rewind a little. If you’re sitting there scratching your head and wondering, what’s a TikTok? Don’t worry, we’ve got you covered. Check out our blog, which covers all things TikTok.

No longer is TikTok JUST a platform for binge-watching Charli D’Amelio and doing the Renegade; it’s a crazy global phenomenon with 800 million active users worldwide.

So how will it work? According to the recent announcement, TikTok for Business will help marketers develop targeted campaigns with optimised sound-on mobile viewing in mind.

Don't make ads. Make TikToks.

(Credit: TikTok)

‘Don’t make ads, Make TikToks,’ says the above advert. Marketers can create interactive ads aligning with how consumers interact with the platform. Ultimately, TikTok’s goal is to help users develop ads that flow with the user’s experience rather than interrupt it.

(READ: How To Create Awesome Content that’ll Win Customers)

So, What’s On Offer?

The platform includes tips, notes and links to a range of case studies and other tools such as Creator Marketplace to understand best how to use TikTok for their promotions.

Products included in their platform include brand takeovers, In-feed videos, hashtags campaigns and branded effects. We’ve broken these terms down for you below.

1. Brand Takeovers are 3 to 5-second videos that can be either an image or a video. While in-feed videos can be up to 60 seconds, and run with the sound on.

2. Hashtag challenges work the same as with any other platform; brands invite users to create content around a hashtag of their choice. This also includes hashtag plus, which even ads a shopping feature to the experience.

3. Branded effects allow marketers to add a product to be added to a video in a 2D, 3D or AR format.

Baskins and Robbins, Marketing on TikTok example

(Credit: Media in Canada)

What’s Next?

Many people across the globe are now able to gain an entirely new perspective on marketing through TikTok – and this is just the start of things to come.

“With the launch of TikTok For Business, we set out to embrace the creative, positive, and real moments that make our community so special with solutions for businesses to connect and grow with our wonderfully expressive community,” TikTok Managing Director for Global Business Marketing Katie Puris says.

“As we continue to build a platform where brands bring immense value to the user experience, we’re excited to continue investing in solutions that give brands a platform to inspire others, be discovered, and meaningfully connect with the TikTok Community.”

Do you want to optimise your digital marketing strategy for TikTok? Get in touch with us at Caffeinate Digital today.

(READ: The Customer Value Journey: How to Create a Digital Marketing Strategy)

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