Sales Web Design
What Is a Landing Page? and Why You Need One
Landing Pages: Do you need one? For those of you who are visual learners, you can watch our video on Landing Pages below.
What is a Landing Page?
A landing page is a single web page created to serve relevant content to a particular target audience. A landing page can be built into a website, or it can be built to run alongside a website. Running landing pages alongside a website is especially useful if your website isn’t quite up to scratch.
Need an example of a Landing Page?
You’re on one right now. We’ve built this landing page into our blog, and its duty is to provide our visitors with valuable content about landing pages while at the same time, moving you into a marketing funnel.
You’re probably wondering,
“Do I need a landing page for my business?”
Before deciding, there are a few things you’ll need to consider.
- Fulfilling the Landing Page’s objectives
What do you want the page to achieve? Do you want this page to generate enquiries straight away, or are you just trying to provide visitors with valuable content?
- Paid Traffic
You’ll need to create a marketing campaign consistent with the message on your landing page.
Ensure you have the correct third-party code installed on your website. This will allow you to track conversions, and remarket to landing page visitors. By doing this, you can have a second, third, and even fourth shot at converting visitors into a lead or sale.
- Sales Process
Ensuring a strong follow-up process is in place before starting any type of marketing campaign is crucial. There is no point in driving enquiry if you aren’t following up correctly.
And there you have it, landing pages in a nutshell. Want to learn more about how a landing page can change your business? Get in touch with us today.
Check out the links below which you might also find useful.
- Do I need a Website?
- What Is a Lead Magnet?
- How to Create a Digital Marketing Strategy that Works
- PPC Advertising: Playing by the ‘House Rules’ When Writing Ad Copy
- Are Google Business Reviews Important? 5 Reasons Why